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March 07, 2006

EXCLUSIVE - oh my stars!

Ok folks, we've been learning more and more about the Google Base / wallet reputation system.  Last week it was a rumor from Dirson with no screen shots/backup.  Yesterday we found the link that talks about "See my seller ratings".

Today we have uncovered the actually rating screen within google purchases:

Here are the highlights of what we find here:

  • Rate a seller - so purchases.google.com/rate?t=X where X is the transaction number will be the mechanism used to leave a rating.
  • Sample comments - on the right this shows some examples they want you to follow.
  • Stars - the five star system which will give you an indication of how they stack up against other sellers.  Note that pricegrabber employs a similar star system (shopping has checks, bizrate/shopzilla smileys). When you move the mouse over the stars you see the five options you have (all AJAX-ified so you don't have to click and refresh).  Here are the rating options:
  1. One star - poor.  I'd discourage others from this seller.
  2. Two stars - below average
  3. Three stars - average
  4. Four stars - above average
  5. Five stars - excellent, I'd definitely buy from this seller again.

If the rating is below average (one or two stars), a REMEDY link appears.

There are also five pages in the help system now about reviews, I've got screenshots linked here if you want to see them:

  • Main page - four topics:
  • page 1 - How do I create and publish a review?  Of note: You can't change a review once published.  A nice thing is they aren't limited by some arbitrary character limit.  That makes the content more useful than say an eBay where you have 100 characters or something like that.  IF the seller posts a reply to your feedback, you can reply to the reply.
  • page 2 - What happens after I publish my review?  Of note: For the time being -only the buyer and seller can see the review?  This must be a beta thing.  Reviews are averaged.
  • page 3 - How do I change or update reviews I've published?  Of note: reviews are permanent, but you can respond to a response.
  • page 4 - What if a seller disagrees with a buyer's review? Of note: as mentioned above - it goes buyer review, seller respond, buyer respond to statement.

I did all this in screenshots as things are definitely in flux and it looks like they are hot rolling this stuff daily right now.

Ok, so there you have it - I think we've discovered most of what the google account purchases (gpay/gwallet) system looks like.  It's cool, but not earth shattering, except for one important aspect that I want to cover later with some more thought.   

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» Google Ratings: More Chips at eBay's Armor from Tech Beat
Scot Wingo, CEO of the online merchant services firm ChannelAdvisor, notes that Google appears to be developing a reputation system for Google Base, which many folks already think is a threat to eBay. We tend to forget that eBay's ability... [Read More]

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