eBay vs. Google analysis - MUST READ

Battelle has a link to a report that two MBA students (Julien Decot and Steve Lee) wrote about eBay vs. Google.  It's a school project, but I read it today and have to say at a minimum it's thought provoking and at a maximum it predicts much of what we've been predicting here.

You can download the file here

Some great data that they come up with, for example: 12% of eBay's traffic from Google vs. 3% of Google's revenues from eBay.

(persionally the 12% feels low - maybe this is just natural or just paid and not both?)

Kudos to their Prof: Michael Katz