Saw a new eBay IT commercial!
During the World Series, I saw a 30 second spot (haven't seen it online at all). In the commercial a couple are at an Italian restaurant, the woman eats her dessert (cake?) and inside the cake is a diamond ring (the diamond is in the shape of 'IT'). Then the "whatever IT is, get IT on ebay" kicks in where the IT rotates through about 20 items rotate through the word IT.