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First it was Yahoo! partnering to put text ads on eBay in the US. Then Google in Europe. Today, eBay has announced it is partnering with Baidu (top Chinese search/paid-search company) to put ads on eBay's chinese site - eachnet. Additionally, Baidu will promote Beibao (I love saying that - Beibao,Beibao,Beibao) which is Paypal's Chinese offering and I'm sure Skype will be in the mix somewhere.
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