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December 18, 2006

Comscore: Google Checkout - significant growth this Q4...

Bob Peck at Bear Stearns hosted a call with Gian Fulgoni, Chairman of Comscore.  There was lots of great macro ecommerce info, but I thought what would be interesting to eBay Strategies readers is some of the content around Google Checkout.  The take-aways for me were:

  1. Google Checkout is driving the AOV thanks to the promotions they are running.  Comscore has it at $64 before and $71 after. (10% increase).
  2. The promotions also increased the transactions/buyer from 1.49 to 1.67 (12% increase).
  3. The following chart shows the sales, buyer volume and transactions for Google Checkout from 10/1/06-12/10/06.

Aa_gcheckout

So sales via Google Checkout are up 1200% in Q4.  WOW.  They admittedly started with a small base, but it's very interesting to see the growth presented this way. One has to wonder how long eBay's argument for not allowing Google Checkout will hold water that it is an "unproven system".  Maybe when they overtake the Paypal transaction volume?

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Sales via Google Checkout are up 1200% in Q4. WOW. They admittedly started with a small base, but it's very interesting to see the growth presented this way. One has to wonder how long eBay's argument for not allowing Google Checkout will hold water ... [Read More]

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