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April 25, 2007

Feedback 2.0 is coming to the USA!

Brian_burkeToday Brian Burke, eBay's T+S Director of Feedback (that must be a fun title to explain at cocktail parties) announced that Feedback 2.0 is coming to the USA.

I was in the UK last week and the only reaction I received was:

  1. Why do we have to be eBay's guinea pigs on everything?
  2. So far everyone has a 4.5-5.0 stars on their DSRs so how will this help eBay differentiate sellers from each other.

It will be interesting to see if the US sellers have the same feedback (sorry for the pun).

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Comments

I think its a great idea Collin but unfortunately it is not likely to be implemented. Maybe for Feedback 3.0 :-)or unless they see some major abuses going forward. In the 8 weeks since FB 2.0 launched in the UK and other markets they must not have seen that situation much. They are slaves to data. If the metrics show a need they act quickly.

Scot,

My only concern upon review of FB 2.0's performance across the pond is this: will there be a constraint on the star ratings based upon one leaving neutral, positive, or negative feedback? I would hate to have a customer who's trying to extort me avoid getting identified via FB comments by giving me positive FB and a great message but sticking-it-to-me with all single-star ratings. I would have no way of knowing who that customer was in order to defend myself, defend my rep, and (most importantly) make sure that they are reasonably satisfied. Forcing a constraint, such as limiting somebody who leaves a positive overall FB rating to 3 stars or above for each DSR (or some type of DSR overall average/equivalent to 3 stars) would obviate the need to know the individual buyer by requiring them to be HONEST. It's like making them admit that, if overall FB is positive, the transaction couldn't have been THAT bad. I feel that this loophole is going to be exploited...it seems that it can only hurt sellers at this point.

Does anybody else feel/think the same?

Respectfully Submitted.

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