Episode VI: Return of the Free Listing DAY!!!
eBay announced an unprecedented (well since the 02 holidays), free listings day (FLD) tomorrow, August 15th. Several caveats apply, such as you have to pay for gallery, you have to start your items at $9.99 or less and lots of usual exclusions (autos, etc.)
In any case this is the most aggressive listing promotion I've seen in years and it will be interesting to see if this breathes life into what Wall St. has
Here at CA, we're moving some servers around to plan for a significant bump in listing volume. I'll keep you posted on what it looks like. The $9.99 ceiling will definitely limit the promotion because the flood of items on the site will decrease ASPs so in most cases at a $50 ASP, you could possibly lose more from the decreased ASP vs. the savings in the listing fee. Seller readers, feel free to leave in comments if/how you plan on taking advantage of this promo!
eBay announced an unprecedented (well since the 02 holidays)
Actually, that's not correct. eBay had a FLD on the US site in December of '03. We've tracked most of the major promotions here: http://www.auctionbytes.com/cab/pages/ebaypromos
Posted by: David Steiner | August 16, 2007 at 10:15 AM
Scot ~
AP has quoted you about eBay's "free listings" day. Unfortunately, the caveats were not included in the article. That's really a shame, because this in no way is a free listing day. A quote from one of eBay's boards:
"It is not a free listing day by any stretch of the imagination. It is a free Gallery day with a nickel off of $9.99 listings. Or, an out and out LIE."
Anyone with the sense to carefully read the "promotion" announcement can clearly see that it's typical eBay semantics. But, they look benevolent and get good press. Thanks, Scot.
Posted by: Gail | August 16, 2007 at 08:11 AM
Well its about time - thats all I gotta say. I hope someone on the eBay side really starts looking at eBay through an internet marketer's point of view.
Like ebay blogs and eBay stores need to be one page with NO cross linking to auctions other then the seller who owns the blog and stores.
But we'll see . .
Don't get on my bad side now ebay
June Beezy
Founder
WDclub
Posted by: June Beezy | August 14, 2007 at 06:48 PM