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March 30, 2009

Part II - Live blogging from ChannelAdvisor UK - Mark Lewis reveas UK eBay details...


This is Part II of my eBay UK, Mark Lewis keynote live blog.  Part I was here.

  • What kinds of products are doing well?
    • Just out of season - off-price, secondary market
       
    • Buyers are thinking about every pound and trading down 
    • There are warehouses of this stock throughout the country waiting for sellers like you to find them.  Go get them, put them on eBay and price them competitively.
    • Are you the lowest price in that category? 
    • Experiment with free shipping. 
    • Consider BestOffer
  •   Summary:
    • It's tough out there 
    • Top sellers are doing well  
    • There is a success for doing well on eBay 
  • Looking forward 
    • We heard you on predictability/reliability.  We're not changing our strategy. 
    • But we want to make ourselves easier to work with.
    • In 2009 we are going to bundle together our releases into two major releases
      •  Shows a calendar with June and Sept circled 
      •  60 days of notice at a minimum    
  • Five things coming in June: 
    • Better Listings to drive more sales   
      • Multiple Variation Listings (size/color/etc.)   
      • Free Picture hosting 
    • Make it easier to sell on eBay
      • Smart FAQ -  allows you to build FAQs or eBay will do it for you.  You can also entirely suppress buyer questions (!?)   
      • Easy Returns - A new way for buyers to do automatic returns on eBay UK.  Buyers can print an RMA slip right off eBay with full information on what's going on.
    • More incentives to offer Free Shipping  
      •  This will be in addition to visibility incentives  
  • Then they went through some mock-ups for how this will look in TurboLister as well as the site.
    •  Consumer will select their variations and click buy (like Amazon) 
  • Conclusion:
    •  We realize it's tough out there 
    • That being said - top sellers on eBay are doing very well - 30% growth 
    • 2/3 are confident about ability to keep growing 
    • 2008 was a year of a lot of change  
    • We're excited about the year.  

They are opening to a Q+A - I'll post that separately in a second.

SeekingAlpha Disclosure - I am long Amazon and Google

  

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Comments

Thanks for the report.

I see another Amazon is coming...

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