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June 10, 2009

Free Shipping Episode II - An A/B Paid-search test..

Free shipping is a hot topic with eBay sellers these days (more to come on the topic) and I thought you maybe interested in some results that our COO, David Spitz, is reporting on over at sister blog - SearchMarketing.com.


Tying this back to the eBay world - eBay is one of the largest buyers of paid-search advertising.  So perhaps the increase in performance we saw in the test David outlines is one of the factors driving eBay's increasing obsession with free shipping?




Posted by at 08:34:02 PM

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Comments

It's obvious why Ebay is campaigning for sellers to offer free shipping - it will increase FVF's!

Posted by: Chris | June 20, 2009 at 05:01 AM

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