« Live Blogging from ChannelAdvisor Catalyst - eBay's Keynote - Dinesh Lathi Part I of II | Main | Live Blogging from ChannelAdvisor Catalyst - eBay's Keynote - Dinesh Lathi Part III of III »

May 05, 2010

Live Blogging from ChannelAdvisor Catalyst - eBay's Keynote - Dinesh Lathi Part II of III

This is part II, part I is here.  

(continuing with the three topics that Dinesh is covering - Listening and Innovating)

Listening

They have made more seller visits in the last 3 months vs. the last 10 years.  eBay Onlocations are giving them a better ability to go listen to smaller sellers.  They have been doing regional meetings with larger sellers.

Velocity - He showed how they are highlighting some brands in the suggestion box (do a search on eBay for 'Mickey Mouse' and you will see as below:

Mickey
 

Trust - Making sure sellers put the condition in the listing and work on the buyer surfacing of this information in unison.

Value and Selection -  Dinesh talked about the new item page and how they are working hard to get more of those - showed an iPod example.

Efficiency - Talked about several other initiatives around Excel automation and what-not.

Lots more to do though, still room to work on insertion fees, UPIs and Search.

Innovating

On innovation, Dinesh hit on several points:

  • Fashion or CSA in eBay-speak - he talked about the release of this micro site and some of the changes coming to the category.  For example, the category will be much more visual going forward.

Question 3 - What's the download volume of the eBay App for the iPhone - Answer - 8.7m

Question 4: How much GMV is eBay expecting through mobile in 2010 - Answer - $1.5b

Dinesh showed a demo of the iPad application - very good highlights of the app and headed into Q+A (next post)

SeekingAlpha Disclosure - I am long Google and Amazon. eBay is an investor in ChannelAdvisor

blog comments powered by Disqus