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November 26, 2012

CyberMonday early look - 11am ET

Here is a quick look at what we are seeing for CyberMonday as of 11am ET.  Historically the day has been most active during the 12-4pm ET timeframe and then it bumps up again in the evening.  So far here is what we are seeing as compared to last year's full day data:
Cybermonday_12_11am
  • Amazon is on pace to match last year's 52% increase
  • eBay is up 5X+ compared to last year - a definite change in what we've seen historically.  Taking that datapoint with the other Cyber Five results we've seen and eBay is definitely participating in holiday 2012 in a much different and larger way than last year.
  • CSE was slightly down y/y - probably driven by the Google product search / Google Shopping change.
  • Search was up 30.6% y/y - another strong showing.
Throughout today, we will be releasing several batches of Cyber Monday data and here's the schedule for the rest of the data releases for Holiday 2012:
  • Tuesday, November 27 - We'll be reporting complete Cyber Monday and Cyber Five updates
  • Thursday, December 6 - We'll release complete November SSS results with added color
  • Friday, December 7 – We’ll take a look at the first week of December and Holiday YTD
  • Friday, December 14 – We’ll check in on the second week of December and Holiday YTD
  • Friday, December 21- We’ll see how things are looking during the third week of December
  • Monday, January 7, 2013- We’ll share December 2012 SSS and Holiday Wrap Up

This blog post was written by Scot Wingo, CEO, ChannelAdvisor. I am long Amazon and Google. eBay is an investor in ChannelAdvisor.

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