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April 30, 2013

Live Blogging from 2013 Catalyst Americas: Amazon Fireside Chat (Part I)

Welcome to the live blog for ChannelAdvisor. We’ll be live blogging the general sessions at Catalyst to make sure attendees don’t miss anything. Also, make sure you’re following hashtag #CatalystAmericas and @ChannelAdvisor on Twitter for all of the latest. 

Speaker: Scot Wingo, CEO of ChannelAdvisor and Sebastian Gunningham, Senior Vice President of Seller Services at Amazon

Title: Fireside chat with Amazon

Welcome to day two of Catalyst Americas! We’ve got a great agenda lined up today and we’re kicking that off with a fireside chat between Scot Wingo and Sebastian Gunningham.

Being Competitive: Scot kicked off the session asking Sebastian about third-party growth on Amazon and the perception that retailers are competing against Amazon when selling on this channel. Sebastian started off by discussing that Amazon is intent on making it an equal playing field between first party and third party sales. By offering access to the Buy Box, Prime and pricing information, retailers are empowered to be competitive on the channel. Scot pointed out that consumers love the price comparison aspect of Amazon as it reassures them of the best deal or package throughout the buying process.

Sebastian said that best way to be competitive on the internet is to be on Amazon as you have access to the customers, the price comparison and the mobile empowered site

Customer Service: When discussing Amazon’s customer support, Sebastian said that retailers should specify in their communications if they would like to talk to a support person, but they have also found that retailers like to self-educate and self-resolve issues they may have. 

Amazon Catalog: Everyone loses if the product details aren’t right in Amazon product listings. An inaccurate listing will lead to a disappointed customer and a poor seller experience. Sebastian said that Amazon are continuing to work on locking down accurate ASINs and told manufacturer that anyone who has an authority over an ASIN can contact Amazon to lock that ASIN detail. If you’re a retailer and are having difficulties with a particular ASIN, either contact Amazon to flag that detail or contact the manufacturer and have them lock the detail with Amazon.

Reminder for the Catalyst America’s social presence:   

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