Live Blogging from 2013 Catalyst Americas: Scot Wingo Keynote (Part II)
Welcome to the live blog for ChannelAdvisor. We’ll be live blogging the general sessions at Catalyst to make sure attendees don’t miss anything. Also, make sure you’re following hashtag #CatalystAmericas and @ChannelAdvisor on Twitter for all of the latest.
Speaker: Scot Wingo
Title: The State of E-Commerce
Wave 1: Amazon
Amazon expanded to 46 Fulfillment centers in the US.
That’s 89+13 coming this year=102 FCs
70m+ sq-ft of space!!
Forrester says 30% of consumers now start their search on Amazon. In one year, Amazon went from 13-30%! A huge jump, and a wake-up call for Google.
The end of Google Product Search created a visceral reaction for those who'd gotten used to all that free traffic.
Belk Video: Michael Coleman
Translate in store expereince to the digital marketplace. 2008 Belk started concerted push--really made an aggressive effort..make sup 3.5 % of sales, goal to take it to 10%.
Michael comes out on stage to talk to Scot.
Michael: A lot of traffic came in to Belk.com organically when they first launched. Now new opportunities are outside the footprint through CSEs, where people can discover our great brands and great values.
At Belk they weren't as invested in free traffic. With Google Shopping, shifts competitive landscape to those who are strong in the space. Belk shifted over in Q4 and now the paid channel is one of their highest returns.
Scot: We're seeing that across the board. Strong conversion rates...CPC are still pretty nominal.
Wave 2: Mobile and Local
ComScore...73% CAGR for mobile e-commerce over next 3 years. eBay is going through a reniassance due to the switchover to mobile.
Consumers spend 108 minutes a month on eBay's app! (Source: U.S. Arbitron Mobile Trends– Feb 13)
Top mobile app sites:
eBay Now app--tells within certain radius what products are available...curior delivers it.
Google Express--Scot shares his recent experience with Google's new service. See full details here: http://ebaystrategies.blogs.com/ebay_strategies/2013/04/exclusive-first-look-google-shopping-express-tour-from-order-to-delivery.html
To be continued....
Reminder for Catalyst America’s social presence:
- Follow @ChannelAdvisor on Twitter as we’ll be tweeting out updates, reminders about sessions, networking events and more
- Tag your social posts, Instagram pics with our show hashtag: #CatalystAmericas
- Keep tabs on discussions, networking opportunities and more on the Pathable community at https://catalystamericas2013.pathable.com/
- Keep an eye on the eBay Strategies blog where we’ll be live blogging the Keynotes and Main Sessions at Catalyst