Holiday 2013 Same Store Sales - BONUS! Black Friday Half-Time Report
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Note: This is a regular feature published by ChannelAdvisor highlighting the Same Store Sales (SSS) across our wide range of thousands of retailers and billions in GMV. Details on the SSS including background, methodology, disclaimers and schedule can be found in this post. Our detailed Holiday 2013 schedule can be found here.
We are following the Black Friday data closely and thought you would be interested in an update for how things are trending today. This data is through noon ET on 11/29/13. Historically we have seen the afternoon and evening hours trend up from the morning, so think of these as a 'start' to Black Friday. In the following table we include Thanksgiving data as a comparison as well:
Here are some insights:
- Amazon is having a slower start to Black Friday than Thanksgiving with ~25% growth compared to yesterday's ~31% performance.
- Conversely, eBay is off to a solid start up 34.8% so far on Black Friday compared to 26.2% on Thanksgiving. There are widespread reports of shortages on many top items this holiday (Xbox One and PS4, some Skylanders, Furby's, etc.) which could be benefiting eBay.
- Like Amazon, CSE, GS and Search are also down compared to Thanksgiving, but we don't see that as a reason for concern given the half-day of data.
Our next post will be Tomorrow (Nov 30th) where we'll update you on Black Friday. We will be daily from here through the day after Cyber Monday.
This blog post was written by Scot Wingo, ChannelAdvisor CEO.